Business owners and leaders today have found that developing a strategy and implementation plan is far better than leaving the future to chance. Developing a strategy, a vision, a mission and a specific plan of action contributes to long-term, sustainable success. If implemented correctly, it will create higher levels of motivation, commitment and fuel continuously higher levels of achievement from everyone within the organization. The best way to predict the future is to create it! The Strategic Planning process provides a format for developing specific strategies, converting those strategies into a business planning process and establishing measurable goals. It is a process that involves not only determining where an organization wants and needs to go, but also how it is going to get there.

WHY A STRATEGIC PLAN?

• •“If we fail to plan, we plan to fail.” - Planning makes the future happen, but most leaders get tied up in the day to day running of their business, never making time to plan. Great leaders take the appropriate time needed for planning.
• •Create a road map for success - Before anything becomes actually accomplished, it must be mentally accomplished. The mental exercise of creating a Strategic Plan begins the actualizing phase of the roadmap, leading to the success of the organization.
• •Template for decision making - The Strategic Plan includes the hierarchical ingredients that guide all participants to make proper decisions quickly and with conviction. This saves time and money in all organizations, allowing them to reach their destination quicker and with less investment.
• •Prioritize activity - Imagine all associates of an organization being able to decisively understand what tasks need to be accomplished and in what order. The Strategic Plan outlines who, does what, by when.
• •Harness the momentum of inspired associates - When associates fully understand their role and are inspired by the organization’s vision, their productivity skyrockets. The Strategic Plan helps create the inspiration needed to propel the organization to greater heights.
• •RESULTS! - The quickest route between where an organization is and where it wants to be is revealed in the Plan. This provides the ultimate reward – the intended results for which all leaders are responsible!

Results of the strategic planning process include:

• - Increased revenue
• - Increased profitability
• - A clear, focused direction
• - Enhanced focus on team
• - Increased customer/ community service
• - Increase productivity to increase results
• - Accelerate planning and goal setting

• Executive Strategic Planning

PROGRAM CONTENT:
- Elements of Strategic Thinking Process

• The External Assessment
• Competitive Analysis
• Trend Analysis
• Internal Appraisal
• Business Structure
• Resources
• Strengths and Limitations
• The Business Plan
• Examples of Vision and Mission Statements
• Critical Goal Categories
• Business Planning Goals
• Financial Budgeting
• The Market Plan
• Market Communications
• Sales Support
• The Sales Plan
• The Review Process

- Development of Executive Strategic Planning Workbook

ELEMENTS OF THE STRATEGIC PLANNING PROCESS:
- Vision and Mission Statements

• The External Assessment
  - Market Segment
  - Competitive Analysis
  - Trend Analysis
  
• Internal Appraisal
  - Structure
  - Resources
  - Financial
  - People
  
• SLAT Analysis
• The Market Plan
• The Sales Plan
• Sales Support
• Market Communications
• Critical Goal Categories
• Business Plan Goals
• Financial Budget
• Bi Monthly or Quarterly Review
• The Review Process

• Entrepreneurial Leadership

PROGRAM CONTENT:

• Building a Successful Business
• A Passion for Succeeding
• Developing a Competitive Edge
• Business Planning and Execution
• Generating Customer and Profitability
• Development of Workbook